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Terms and conditions applyArchitecture for Benetton : Works of Afra and Tobia Scarpa and Tadao Ando
Massimo Vignelli, Antonio Mulas, Marco Mulazzani
Product details
Format: Book
Pages: 504
Publisher: Skira Publications Ltd.
Date Published: Jun 2005
Stock Code: 4230
Binding: Hardback
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Description
Because United Colors of Benettons core business is clothing, the contemporary culture of design plays an important role in the groups activity, including its corporate architecture. Benettons international brand style combining colour, energy, and practicality can be seen first in its buildings. In 1964, long before it was fashionable for designers to employ brand-name architects, Lucianno Benetton chose two very young and ambitious architects, Afra and Tobia Scarpa, to design his first textile factory. This project marked the beginning of a vision of architecture aimed at enhancing the workplace: an architecture where image and substance come together.
This unique book, designed by Massimo Vignelli, brings together all of the Benetton buildings, including plans, 500 colour illustrations, superb photographs by Antonia Mulas, an interview with Luciano Benetton, and a chapter dedicated to Tadao Andos Fabrica building.
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