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Terms and conditions applyBuilt Identity: Swiss Re's Corporate Architecture
R. Hall
Product details
Format: Book
Pages: 200
Publisher: Birkhauser
Date Published: Mar 2007
Stock Code: 60854
Binding: Hardback
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Description
Swiss Re is one of the leading reinsurance companies in the world. This book documents its built identity by looking at itseleven buildings insix locations (Zurich, Adliswil, Ruschlikon, Munich, London and New York). It illustrates this corporate architecture with sketches, plans and photographs and brings it alive in interviews by Roderick Honig with the participating architects. Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz and Stucheli and Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression. This discourse is then continued and expanded in texts by Kees Christianse, Kerstin Hoeger, Jons Messedat, Elisabeth Samsonow, Saskia Sassen and Philip Ursprung.
The book focuses on a broad range of aspects - including corporate identity, globalisation, corporate urbanism, sustainability, and risk - and relates them to the larger theme of corporate architecture.
The book focuses on a broad range of aspects - including corporate identity, globalisation, corporate urbanism, sustainability, and risk - and relates them to the larger theme of corporate architecture.
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