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Terms and conditions applyFair Design: Architecture for Exhibition
Sibylle Kramer
Product details
Format: Book
Pages: 271
Publisher: Braun
Date Published: Nov 2008
Stock Code: 66625
ISBN: 9783938780626
Binding: Hardback
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Description
At trade fairs, companies use their stands to compete for attention of the visitors – their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources.
The employed means today go further than architectural eye catcher, but also include elements that appeal to all senses, such as digital installations. Endless creative solutions of architecture, light and sound element blend together to create a spectacular fair presence in a way that leaves a lasting impression among visitors.
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