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Good Practice Guide: Marketing Your Practice

Helen Elias

Inside this book (PDF)

  • Format: Book

  • Pages: 144

  • Publisher: RIBA Publishing

  • Date Published: Jan 2010

  • Stock Code: 69154

  • ISBN: 9781859463079

  • Binding: Paperback

Description

Drawing on the expertise of a range of industry insiders, this practical and accessible guide shows how effective marketing can give your practice the edge.With examples, tips, and guidelines that can easily be applied to a practice of any size, Marketing your Practice brings together specialists in marketing, business development, and communications to present clear advice for architects on a range of essential marketing topics.

From defining a strategy that meets your practice needs, to PR, advertising, new business development and successful award entries, the book reveals that marketing is as much about positioning and steering the business as it is about communicating the range and quality of services on offer.

Altogether, it shows how intelligent and cost-effective marketing can play a vital role in the success of any architectural practice.

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About the Author

Helen Elias

Helen Elias is Marketing Director for Building Engineering at AECOM. She has spent her career working within the built environment sector as a journalist, marketing communications manager and independent communications consultant. She writes regularly for many key industry journals, and is the author of Effective Press Relations for the Built Environment: A Practical Guide (Taylor & Francis 2006).

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