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Terms and conditions applyGood Practice Guide: Marketing Your Practice
Helen Elias
Product details
Format: Book
Pages: 184
Publisher: RIBA Publishing
Date Published: Jan 2010
Stock Code: 69154
ISBN: 9781859463079
Binding: Paperback
Extras
Rating
Total votes: 2
Description
Drawing on the expertise of a range of industry insiders, this practical and accessible guide shows how effective marketing can give your practice the edge.With examples, tips, and guidelines that can easily be applied to a practice of any size, Marketing your Practice brings together specialists in marketing, business development, and communications to present clear advice for architects on a range of essential marketing topics.
From defining a strategy that meets your practice needs, to PR, advertising, new business development and successful award entries, the book reveals that marketing is as much about positioning and steering the business as it is about communicating the range and quality of services on offer.
Altogether, it shows how intelligent and cost-effective marketing can play a vital role in the success of any architectural practice.
For more information about all other guides in the series, please click here.
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