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Good Practice Guide: Marketing Your Practice
Publisher: RIBA Publishing
Date Published: Jan 2010
Stock Code: 69154
Total votes: 9
Drawing on the expertise of a range of industry insiders, this practical and accessible guide shows how effective marketing can give your practice the edge.With examples, tips, and guidelines that can easily be applied to a practice of any size, Marketing your Practice brings together specialists in marketing, business development, and communications to present clear advice for architects on a range of essential marketing topics.
From defining a strategy that meets your practice needs, to PR, advertising, new business development and successful award entries, the book reveals that marketing is as much about positioning and steering the business as it is about communicating the range and quality of services on offer.
Altogether, it shows how intelligent and cost-effective marketing can play a vital role in the success of any architectural practice.
'Creating Winning Bids' sets out the key stages in the production of a winning bid. Based on tried and tested methods, and using a simple step-by...
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