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Terms and conditions applyInterior Design in Practice: Case Studies of Successful Business Models
Terri L. Maurer and Katie Weeks
Product details
Format: Book
Pages: 227
Publisher: Wiley
Date Published: Mar 2010
Stock Code: 70370
ISBN: 9780470190531
Binding: Paperback
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Description
Through real-world case studies, master the business of interior design practice
Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.
Through real-world case studies, you'll learn the essentials of building a design practice, including:
- Deciding how and when to use business planning, strategic planning, and financial planning to your benefit
- Techniques to build teams and motivate team members
- Ways to avoid costly mistakes
- Advice on branding and marketing your firm and yourself
- Methods to integrate new technology into your day-to-day practice, marketing, and networking
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