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Introducing: Designs for Making a First Impression

Robert Klanten, Mika Mischler and Boris Brumnjak

  • Format: Book

  • Pages: 240

  • Publisher: Die Gestalten Verlag

  • Date Published: Jun 2006

  • Stock Code: 57489

  • ISBN: 9783899550870

  • Binding: Hardback

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Description

In order to be successful, designers must be able to represent many things creatively; but how can they (and should they) present themselves in the best light? This book looks at how designers and smaller agencies portray themselves, as well as the forms and tools that they use to make a good first impression.

Because business cards are the essential foundation of self-presentation, Introducing primarily features the most original examples created by designers from around the world. The book also looks at more specific instruments and design solutions: from office stationery and job application materials to unusual acquisition tools such as packaging and books. These examples are not only introduced through plentiful images, but are also put into context through informative text. As one might expect, there are some superbly imaginative examples in here - a dog smoking a pipe, an avocado dissection, some lovely detailed psychedelic Japanese stuff - that would give anyone food for thought.

This book gives readers inspirational examples of how they can create their own visual identities and how they can customize these identities for use in various work-related materials. Introducing is thereby a useful guidebook for all designers, especially those just beginning their careers.

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