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Terms and conditions applyMarketing and Client Relations for Interior Designers
Mary V. Knackstedt
Product details
Format: Book
Pages: 271
Publisher: John Wiley
Date Published: May 2008
Stock Code: 65326
Binding: Hardback
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Description
To be a successful interior designer, it is essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.
With insight, simplicity, and uncommon sense, industry expert and author Mary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: design specialised promotional resources, market research, and personal interactions; establish a company profile that attracts clients; find clients who are most likely to want your services; budget marketing efforts accurately to avoid unnecessary expenses; handle complaints diplomatically and with minimum problems; build better relationship with clients; create proper contracts and letters of agreement; and set prices that are appropriate for your services.
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