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Terms and conditions applyMarketing and Communication for Architects
Edgar Haupt and Manuel Kubitza
Product details
Format: Book
Pages: 125
Publisher: Birkhauser
Date Published: Jul 2002
Stock Code: 25886
Binding: Paperback
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Description
The purpose of this handbook is to introduce architects to those fields of marketing and communication design, which are particularly relevant to their profession.
The aim of this book is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication media more successfully while combining the theory with the practice.
Several examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage.
The aim of this book is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication media more successfully while combining the theory with the practice.
Several examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage.
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