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Terms and conditions applyReaching Beyond the Gold: The Impact of Global Events on Urban Development
Tim van Vrijaldenhoven
Product details
Format: Book
Pages: 222
Publisher: 010 Publishers
Date Published: Dec 2007
Stock Code: 61103
ISBN: 9789064506147
Binding: Paperback
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Description
Reaching Beyond the Gold assesses the influence of global events on urban developments. Six cities Genoa, Barcelona, Athens, Bilbao, Shanghai and London have been chosen as case studies. These have all recently hosted a global event or will do so in the near future. First the history of each city is sketched and the political and urban implications of the events are examined. Three key aspects organisation, management and city marketing are dwelt on at length. Over40 facets, including site size, visitor attendance figures, investments, populations, stakeholders andaims and methods, are then compared. A timeline, pictograms and drawings together with clear definitions of the different categories of events are used to give the best possible conditions in which to compare and analyse the events in question.
Reaching Beyond the Gold analyses the successes and the failures of host cities in the past. The conclusions it draws can put an end to the structural errors still being made when organising large-scale events.
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