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Terms and conditions applyShop America
Steven Heller and Jim Heiimann
Product details
Format: Book
Pages: 246
Publisher: Taschen
Date Published: May 2007
Stock Code: 60719
Binding: Hardback
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Description
Window shopping in postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particually indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans from grocery stores, shoe shops, beauty salons, bakeries and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers, impressive and even slightly intimidating - just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. Shop America offers a rare look at mid-century commercial America as it pictured itself.
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