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Terms and conditions applyShop Windows
Bensom Lam
Product details
Format: Book
Pages: 502
Publisher: Links International
Date Published: Mar 2009
Stock Code: 67461
ISBN: 9788496969636
Binding: Hardback
Extras
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Total votes: 1
Description
The primary aim of retailers and manufacturers is to attract more customers and sell more products. As the processes of selling and buying become more frenetic, new ideas to exhibit products are proposed every day. Through these ideas from the global visual merchandisers, we can better learn and understand the different cultural and consumer preferences of a country, a city or a brand. Various points of interest include colour, lighting, themed displays, internal display areas and use of mannequins.
Featuring displays from nine different cities, Shop Windows takes the reader on a visual journey around some of the most prestigious shops in the world, showing off a superb variety of design approaches.
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