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Terms and conditions applyWhatever You Think, Think The Opposite
Paul Arden
Product details
Format: Book
Pages: 144
Publisher: Penguin
Date Published: Mar 2006
Stock Code: 58913
Binding: Paperback
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Description
There have been many books written on good business practice and all are eminently sensible and based on logic, common sense and good manners.
However, logic and common sense have a habit of leading people to the same conclusions. If you are going to make a mark on the world, a different way of thinking is required and Arden believes that in order to think differently, it is necessary to think illogically. Whatever You Think, Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
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