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Terms and conditions applyWho's Afraid of Niketown?: Nike-urbanism, Branding and the City of Tomorrow
Friedrich Von Borries
Product details
Format: Book
Pages: 104
Publisher: Episode Publishers
Date Published: Mar 2005
Stock Code: 38222
Binding: Paperback
Extras
Description
Whos Afraid of Niketown? illustrates the way Nike is transforming urban space into a new brand city. In his persuasive analyses, Friedrich von Borries is able to demonstrate this process with astonishing concreteness. He proceeds not just analytically, but also undertakes speculative excursions into the future. This approach endows his detailed investigations of contemporary marketing strategies with their forcefulness.
Nike has developed new marketing strategies during the last years which focus on the temporary transformation of urban space into brand-specific sites of experience. By looking at Nikes strategies of urban interventions, this publication investigates the role that branding and marketing strategies will have on the city of the future as well as the responsibilities architects involved in the projects will have.
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